Sunday, April 29, 2012

The Mod

Scooter vs Sport bike

I preferred the Italian style scooters of their cleanlined, curving shapes and gleaming chrome than the sport bike. The Italian style scooter also an iconic symbol of a subculture - The Mod, which I found myself associate with.
It originated in London, England, in the late 1950s and peaked in the early-to-mid 1960s.
They are working-class, scooter-riding precursor of skinheads. For young mods, Italian scooters were the "embodiment of continental style and a way to escape the working-class row houses of their upbringing"
"Fashion-obsessed and hedonistic cult of the hyper-cool": the Mob teens and young adults using their disposable income to buy stylish clothes.
While the subculture had strong elements of consumerism and shopping, mods were not passive consumers; instead they were very self-conscious and critical, customizing "existing styles, symbols and artifacts" such as the Union flag and the Royal Air Force roundel symbol, and putting them on their jackets in a pop art-style, and putting their personal signatures on their style.


Also see:
Movie Quadrophenia
http://www.youtube.com/watch?v=ki_VvA0H8ds&feature=fvst
Ben Sherman 
http://www.bensherman.com/euro/our-heritage/
http://en.wikipedia.org/wiki/Ben_Sherman

http://modsaustralia.webs.com/modhistory.htm





G-Shock vs Swatch

Swatch watch was popular in the 80's, but the 90's was the G-Shock that young people (including me) embraced.

MAC (Apple) vs PC (Window)







Grill'd vs Mc Donald's